Pricing built around real re-engagement.
DormantIQ is performance-priced. You’re billed per verified click — genuine, human re-engagement from your dormant list — not for emails sent. How we run it depends on the sending infrastructure.
Pick the path that fits your data.
Warm Domains
Sent from DormantIQ’s existing, already-warmed domains. No build-out — campaigns can launch within days.
- $1.00 per verified click
- $1,500 minimum engagement
- Launches in days, not weeks
- Best fit for lists ~25k+ mailable
New Infrastructure
When we stand up and warm dedicated sending infrastructure for your campaigns. A 2–4 week build-out, then the same per-click rate.
- $2,500 build-out, creditable against your first 2,500 clicks
- $1.00 per verified click thereafter
- Dedicated, warmed IP + authenticated subdomain
- Best fit for 150k+ lists, high-value verticals, or ongoing programs
What the $2,500 covers.
A complete sending stack, warmed properly so your campaign lands in the inbox — not stood up overnight and burned in a week.
50% to begin · 50% at first send
Non-refundable once warm-up begins
- Dedicated authenticated subdomainSPF, DKIM, DMARC & reverse DNS configured
- Warmed dedicated sending IPvolume ramped safely over the build-out window
- Tracking & redirect domainclean, single-link click attribution
- Suppression, hygiene & opt-out handlingprotects deliverability and stays compliant
- Seed-tested inbox placement before launchwe verify the inbox before you spend on clicks
- Campaign reportingverified clicks, engagement & recovered audience
Warm-up runs 2–4 weeks as we ramp volume safely. Rushing it is exactly what lands lists in the spam folder.
What counts as a click.
You’re billed only for verified clicks — unique, human re-engagement. We filter the noise so the number you pay on is the number that actually matters.
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Unique per recipient
Multiple clicks from the same person count once. You pay for people, not page-loads.
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Human-verified
Automated security scanners and link-prefetchers are filtered out — they don’t inflate your bill.
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One link, cleanly tracked
Every campaign uses a single destination link, so attribution is unambiguous on both sides.
Ballpark your recovery → verified clicks ≈ mailable list × 0.5–3% across a reactivation sequence.
You bring the message. We win the inbox.
Three things, done well.
- Text-only creative — no images
- One destination link
- A strong, non-deceptive subject & body — we review and approve
- Confirmation your data was lawfully collected
Everything that makes it land.
- Warmed sending infrastructure & deliverability management
- Suppression, list hygiene & opt-out handling
- Click tracking & verified attribution
- Clear campaign reporting
It’s the format that wins the inbox. Image-heavy, multi-link emails trip spam filters; a clean, personal, single-link message lands — and a strong subject line does the rest. The constraints aren’t arbitrary; they’re what gets your list seen.
Keep the audience you recover.
The clickers you recover are an asset. Roll them into a managed monthly program and we keep them engaged.
Managed Reactivation
Ongoing strategy, campaign coordination, and continued engagement for the audience you’ve recovered — with optional performance-based revenue share.
Pricing FAQ
What exactly counts as a click?
A verified click is a unique, human re-engagement: one billable click per recipient, with automated security scanners and link-prefetchers filtered out. Because every campaign uses a single tracked link, attribution is clean and easy to reconcile.
Our list is old — won’t a lot of it land in spam?
That’s the assumption we plan around. Warmed domains, clean text-only sends, careful pacing, and a strong subject line are built to win the inbox, and we monitor placement throughout. Either way, you only pay for verified clicks — not for what we send.
Do you write the creative?
You provide it — text-only, one link, a strong non-deceptive subject. We review, approve, and can share proven frameworks. Because we’re paid on clicks, we’re invested in making the message land.
Can we keep mailing the people who re-engage?
Yes. Recovered clickers can be handed off, segmented, or moved into a Managed Reactivation program for continued engagement.
Is the build-out fee refundable?
It’s creditable against your first 2,500 verified clicks and non-refundable once warm-up begins, since the infrastructure work starts immediately. If the campaign performs, it simply converts into click spend.
Figures in USD. Final terms are set per engagement based on list size, source, and vertical.